Designed in New York City, Crafted for Timeless Beauty

Paroera was born out of a simple frustration: elegant, functional hair accessories were nearly impossible to find. Our founder, Paris Samandi, struggled to find chic yet affordable pieces that could hold her thick hair securely—without breakage, without compromise. When she realized that what she wanted didn’t exist, she decided to create it.

 

About the Designer & Founder 

Paris Samandi is more than a designer—she is a doctor of optometry and a content creator with a deep appreciation for aesthetics, wellness, and everyday elegance.

Balancing her professional career with her passion for fashion and beauty, Paris always wanted accessories that could reflect her lifestyle: pieces that looked polished in the clinic, chic in meetings, and timeless for evenings out. Her journey as an influencer allowed her to connect  with a global audience, sharing style, beauty, and self-care, while her career as an eye doctor gave her a unique perspective on the importance of functionality and detail.

With Paroera, Paris merges these worlds, creating accessories that are as intellectual as they are beautiful, as practical as they are timeless.

 

The Story Behind Paroera

Paroera was born from a vision to create hair accessories that feel as beautiful as they look. The founder spent over a year perfecting every piece carefully selecting the finest materials to ensure each design is functional, effortlessly chic, and thoughtfully priced. Every curve, clasp, and finish is intentionally crafted to make daily hairstyling simple, elegant, and long-lasting. Paroera reflects a belief that true style is timeless, refined, and within reach.

 

Our Mission

Our mission is to make timeless elegance accessible to everyone. Paroera is built on the idea that quality and beauty shouldn’t be exclusive—every woman deserves to feel confident, polished, and elevated without compromise. By combining refined design, thoughtful craftsmanship, and fair pricing, we create accessories that complement your everyday life while standing the test of time. Paroera isn’t just about hair—it’s about feeling like the best version of yourself.